Willfull Ignorance

A while ago I came across a talk where a women is an actress playing the role of a marketer talking about how she persuades consumers to buy products they may or may not want to buy (Customer persuasion). It made me think of how this translates into the world of...

What’s your favorite spaghetti sauce?

A colleague of mine recently shared this TED talk with me by Malcom Gladwell: On Spaghetti Sauce. While the focus is on food and development of multiple lines of spaghetti sauce, mustard or pickles, it isn’t too hard to make a leap to treating people in the...

What would it be like?

I realize that this video has been shared by many folks via LinkedIn the past couple of days – but I couldn’t pass on sharing it with you: If Restaurants were run like healthcare. Not surprisingly, our healthcare system is not patient-centric, which is why...