Is it the Price or the Cost?

Today I read some interesting articles: one in the Wall Street Journal (New Push Ties Cost of Drugs to How Well They Work) and other one about Covered California (UncoverMichigan.com) from a frequently visited Blog. The Wall Street Journal reported that Express...

Why it’s a Story and NOT a Fairytale

In a recent article in¬†PharmaVOICE, Marketing Through Storytelling, the author writes: Patients and physicians who can see themselves as the hero in the story overcoming health adversity to provide better care for themselves or others… And while I think...

Was it money well spent?

As many of you know, I live in Massachusetts and we recently had the death penalty verdict of Dzhokhar Tsarnaev for the Boston Marathon bombings. An Op-Ed piece in the USA Today discussed this topic and whether the whole trial was really necessary: Tsarnaev’s...