Katie Allen is Vice President of viaONEHOPE, a merit-based marketing platform that empowers entrepreneurs to make an impact while making an income. Katie leads the business and the community of more than 1,500 Cause Entrepreneurs, or CEOs. viaONEHOPE was founded by ONEHOPE, a brand with a mission to celebrate and serve the world through thoughtfully-crafted products that each makes a measurable impact for a specific charitable cause. viaONEHOPE provides “CEOs” the opportunity to make an income by hosting events ranging from in-home wine tastings to fundraising galas, while making an impact in their local communities. In addition to everyday impact built into each ONEHOPE product, 15 percent of sales from viaONEHOPE events are donated to the host’s cause of choice. Since joining viaONEHOPE in 2014, Katie and her team of Cause Entrepreneurs across the United States have contributed to ONEHOPE’s efforts in raising more than $2 million in donations to national and global nonprofits, including ASPCA, ACT Today, Why Hunger and more. Katie has more than 20 years of direct sales and marketing experience, leading key initiatives in both categories for major corporations such as FOX Broadcasting, Turner Network Television, Mars Inc. and Novartis Inc. She is an active member of the Direct Selling Association, Women’s Power Circle, and dedicates time volunteering in her community. Katie graduated from University of Nebraska-Lincoln. She and her husband John are proud parents of their two daughters, Harper and Margeaux.

  • How she got her start in direct sales
  • Finding her passion, and what works for her and her family
  • Taking control of your own goals and intentions
  • Not letting other people define your intentions
  • Making yourself a priority
  • Letting go of the guilt of putting yourself first
  • Making a contract with yourself to bring intention
  • Taking the time to get clear on your vision – what’s your ‘why?’
  • Being specific and detailed
  • Balancing the fire drills with your intentional  promises

Listen to my episode with Katie now!

Links and Resources:

Fun Facts About Katie:

Favorite Movie: Love Actually

Favorite Saying: The 2 most important days in your life are the day you were born and the day you figure out why. -Mark Twain

What Book is on your Nightstand Right Now? Boss Babe, Start with Why, Lean In