A while ago I came across a talk where a women is an actress playing the role of a marketer talking about how she persuades consumers to buy products they may or may not want to buy (Customer persuasion).

willful

It made me think of how this translates into the world of patients, providers, drug development and our healthcare system in general. While many areas of medicine and science have advanced greatly, there are still areas where basic needs have not been met: basic patient education, patient involvement, accessibility to basic healthcare and dental services, etc. I think that we as consumers (and scientists and researchers) can get so caught up in new and innovative ways of approaching a disease or a problem that sometimes we forget to go back to the basics. And what I mean by that is asking questions like: Is this really needed? Who will really benefit from this innovation or technology? Do we need a drug that costs $300,000 a year? Is it worth it? It can be far too easy to ignore those questions. We can all be willfully ignorant at times because we see what we want to see and try to convince others of our point of view. How often do we take a step back to ponder the ripple effect of an innovation, therapy or initiative? Probably not enough.